SKUBA
Hong Kong base / International coordination

Registered designs.
Consider every visible detail.

Give the product’s appearance the same attention as its engineering.

A distinctive silhouette, surface pattern or carefully resolved product form may deserve its own protection strategy. We help you identify the appearance to consider, organise consistent representations and coordinate filing plans before the next disclosure or launch.

A study in form, surface and consistent viewsFIG. 04
Three-dimensional ribbed table lamp with sculpted shade, curved stem, circular base, edge trim and surface detailing.
  1. 01 Overall form
  2. 02 Surface detail
  3. 03 Multiple views

01 / Consider the visible form

Explore the silhouette of an original table-lamp concept: its domed shade, curved stem and base. The focus here is appearance, rather than the engineering that makes the lamp work.

02 / Look beyond the outline

Highlight the shade’s ribs, edge treatment and selected surface details. A design discussion should identify which visual features and product variants deserve closer consideration.

03 / Keep the representations consistent

Compare perspective, front and side views of the same object. These are illustrative study views, not filing-ready representations; the appropriate image set depends on the jurisdiction and the design.

Original product-form study—not a client product, registration or filing-ready design drawing. Registered designs basics · WIPO ↗

Begin with the product people will see.

Design work can sit between the engineering team, the industrial designer and the person preparing the product launch. We bring those perspectives into one brief: which appearance is commercially important, which versions are planned and what is about to be shown publicly.

Our support is relevant to an individual product, a family of variations or a growing design portfolio. The aim is a considered filing approach, rather than collecting images without first agreeing what the application is intended to address.

How we can support you

  • Design-feature and portfolio reviews
  • Representation and drawing coordination
  • Disclosure and launch-timing discussions
  • Application and filing coordination
  • International design protection planning
  • Renewal and maintenance coordination

How the work fits together

  1. 01

    Identify the appearance and the alternatives

    We discuss the product’s overall form and its selected visual features, including variations that may matter to the range. The discussion also considers whether technical features or branding need a separate patent or trademark review.

  2. 02

    Organise a coherent set of representations

    We coordinate suitable drawings or images for review, checking the intended views and versions against the agreed brief. Representation requirements and any features to be excluded need jurisdiction-specific consideration.

  3. 03

    Coordinate timing, markets and portfolio care

    We connect the proposed filings with target markets, planned disclosure and product-release timing. Subsequent versions, renewals and portfolio questions can then be reviewed as the product family evolves.

Appearance and function are different questions.

Design protection generally concerns a product’s appearance; patent protection addresses technical inventions. A product can raise both questions, as well as questions about its brand and creative materials. The appropriate combination depends on the features, the applicable law and the business plan.

A useful brief for our first conversation

  • The product or design family, with a non-confidential description of the appearance you consider distinctive.
  • Any planned variants, target markets and known disclosure or launch dates.
  • The available drawings or photographs and the people or businesses involved in creating the design.

Discuss the timing before distributing detailed images publicly. Any available protection and the effect of prior disclosure need to be assessed for the relevant jurisdiction.

A useful starting point: One product, several IP questions ↗

Services, deliverables and responsibilities are agreed for each engagement. Jurisdiction-specific regulated work and local representation involve appropriately qualified practitioners where required. General information is not advice on a particular matter, and no search, application or commercial result is guaranteed.

Background reading: WIPO — Registered designs ↗. General principles vary in application by jurisdiction.