Ideas worth understandingA little clarity.
A little clarity.
A better next step.
Notes for founders, inventors and businesses thinking about intellectual property. Read, reflect and bring your questions to the conversation.
01 / Patents / Before launch
Before you share an invention, pause here.
A practical preparation note for founders planning a pitch, product launch or technical disclosure.
Read the note ↗02 / Trademarks / Brand decisionsA brand name is a business decision. Treat it that way.
Questions to ask before committing to a name, a launch campaign or a new market.
Read the note ↗03 / IP foundations / A joined-up viewOne product. More than one kind of intellectual property.
Why the mechanism, identity, appearance and supporting work deserve different questions.
Read the note ↗04 / International strategy / Choosing marketsThink globally. Make the decisions market by market.
A practical framework for bringing business priorities into an international IP discussion.
Read the note ↗